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Worried about the sustainability of your business?

March 20, 2024
Table of contents

Sustaining and growing a homecare business in the social care sector in the UK requires more than just passion. For owners and managers of domiciliary care businesses, understanding the intricacies of sustainability is crucial. This article delves into a few tried-and-tested strategies that can quickly safeguard the future of your business, ensuring that you continue to provide high-quality care to your recipients while maintaining a handle on your whole operation.

Mastering financial management in domiciliary care

Financial health (and getting a grip on your bottom line!) is the cornerstone of any successful business - and in domiciliary care, it's even more important due to the wide array of incomings and outgoings you have as a provider. Regular and thorough financial analysis is vital. This includes regularly scrutinising your budget, controlling costs, diversifying revenue streams, and managing cash flow efficiently. The absence of intentional financial diligence can quickly lead to unnoticed cash flow problems or missed opportunities for savings, which, in turn, can jeopardise the stability of your business.

Actionable Takeaway: Start with a comprehensive financial audit of your business this month. Take a look at what’s coming in and what’s going out starting with one week worth then expanding out to a month and a year. You may be surprised at how much you’re spending in certain areas, and be able quickly implement at least one cost-saving measure without compromising care quality!

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Check out this Birdie webinar to help you benchmark exactly how much you should be spending where per hour of care - from travel time to equipment costs. Watch the full webinar  and access the benchmarking tool here.

Enhancing care management with digital solutions

In today's digital age, leveraging technology is no longer just an option; it's a necessity. Don’t fret - although it seems like thousands of incredibly complicated options exist to choose between, there are guides available to help you make the right choice for you, your team and your business. Getting the right intelligent platform for homecare can revolutionise how you manage operations, from scheduling to client management and billing - but by not embracing digital support you are risking falling behind competitors, as these tools can significantly increase efficiency and reduce administrative burdens.

Actionable Takeaway: Don’t try to do it all by yourself - let technology help do the heavy lifting, so you can focus on what matters most. Research the best person-centred care platforms for domiciliary care providers and book in a few demos for the upcoming weeks, so you and your team can stop over-stretching and risking collapse, and start getting time back to focus on just delivering the best care possible.

Fostering team development and retention

The quality of care your business provides hinges on the skills and satisfaction of your care professionals. Continuous training and development are critical. Neglecting staff development can lead to high turnover rates and inconsistent care quality, impacting both your reputation and operational efficiency. So, what steps can you take to bolster your team's effectiveness and ensure peak collaborative performance? A key strategy is continuous training and development, which not only improves the quality of care but also enhances staff morale and retention rates. In fact, a compelling report by NHS England offers insightful data on how prioritising team training can fundamentally revolutionise service delivery.

Actionable Takeaway: Organise some upcoming training sessions that focus on both care delivery but also soft professional development skills like managing a team or public speaking. Use online resources to select and develop courses. This approach not only up skills your team but also demonstrates appreciation for their contributions, equipping them with the tools needed to provide even better care for recipients.

Leveraging community engagement for business stability

Strong relationships with local healthcare providers, community organisations, and support groups are invaluable. These partnerships can lead to new referral sources and increased visibility in your community. Without such connections, your business might miss out on vital networking opportunities that could drive business growth.

Building partnerships with local healthcare entities, charities, and support groups can significantly boost your business’ reputation, opening doors to new referral sources and broader opportunities for your clients. Moreover, engaging with fellow domiciliary care providers offers a mutual exchange of insights and solutions to common industry challenges. Embracing your business’ role within the wider care community and positioning yourself as an integral part of it is crucial for growth. The King's Fund has highlighted the value of such community involvement in an insightful study, demonstrating how strong local networks enhance overall care quality.

Actionable Takeaway: Dive in and actively participate in at least one community group, forum, or event within the next quarter. If you have specific goals in mind, such as professional development or exploring new opportunities, this focus will help guide your involvement and enable others to assist you more effectively in achieving your objectives.

Personalising care to meet client needs

All regulatory bodies align on one thing - the key to domiciliary care lies in providing personalised services that meet the unique needs of each care recipient. Failing to focus on personalised care can lead to decreased client satisfaction and retention, and get you in the red with regulators.

However, the challenge lies in delivering this exceptional personalised care without overburdening yourself and your team. The solution? Intelligent homecare platforms that gather information and automatically generate schedules, tasks, and personalisation suggestions, thus alleviating the workload and enabling better care for all clients. These tools can not only help you and your team save time to focus on what’s important, but they are key for success at inspection.

Actionable Takeaway: Remember, you don't have to shoulder everything alone - technology is there to assist. Start by researching the top platforms for person-centred care management. Schedule a few demonstrations in the coming week. This will help you and your team reduce the strain and reclaim time to focus on what truly matters - delivering top-notch care.

Building your sustainable future in domiciliary care

The path to sustainability in domiciliary care is multifaceted. By not addressing these critical areas above, your business faces the risk of stagnation or decline. Embrace these strategies to ensure your business not only survives but thrives in the competitive UK care sector. Focus on your financial health, leverage digital tools, invest in your staff, build community relationships, and prioritise personalised care. Each of these steps is a stride towards a more secure and prosperous future for your amazing domiciliary care business!

Interested in seeing how Birdie works in the real world?  Click the button below to hear from our partner Britannia Homecare on ‘Learn how Britannia Homecare went from Requires Improvement to Good through innovative leadership’

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