CQC registration

Statement of purpose examples: how to write your aims and objectives

Header image with title: How to write your statement of purpose: a guide for home care providers. Image in the background features a black and white dartboard on a blue background with two yellow arrows at the centre
How to write your statement of purpose

When you apply for CQC registration, you’ll be asked to submit a home care statement of purpose that gives an overview of what your service does, where it operates, and who your service users are. Although most parts of the statement of purpose require straight forward answers, the ‘aims and objectives’ is a bit more complex. 


In this article, we’re going to look more closely at the aims and objectives section, with tips and examples to help you write your own.


What is a statement of purpose?

The statement of purpose is a legally-required document that forms part of the CQC application process for registering a new home care agency. It’s quite a lengthy document made up of the following sections:


  • Details about your business

Address, email address, telephone number, legal status, names of business owners.


  • Your aims and objectives

What your service sets out to do.


  • Places where you provide services

For home care agencies, the location of care will be clients’ homes.


  • Registered managers’ details

    Full details of all registered managers.


You must submit a statement of purpose with your CQC application and again at any point in the future if you make changes to it. The CQC provides guidance on how to write your statement of purpose with templates, here.


Why are your aims and objectives so important?

The aims and objectives section tells the CQC your vision and hopes for your home care agency. It describes your approach to care and how you plan to positively impact your clients’ lives. Think of it as a ‘mission statement’ or ‘company vision’. Ideally, it should inspire your team to do their best, and clients to feel confident in the standard of care they’ll receive.


As part of your regular CQC inspections, inspectors will refer back to your aims and objectives to assess whether you’re meeting them, so it’s important to make them realistic as well as aspirational.


You might also find it useful to use your aims and objectives in a value-based recruitment process to ensure your employees understand and share your vision.




Top tips for writing your aims and objectives


Think back to when you first had the idea of starting your own home care agency. How did you envision it? What sort of team did you want to build? What was your motivation?


Answering these questions helps remind you of exactly what you want to achieve with your home care agency, and why. Including this information in the aims and objectives section helps the CQC see how passionate and committed you are to creating an effective home care service.


It’s also a good idea to use the CQC fundamental standards and Key Lines Of Enquiry to help shape your statement. Referring to these regulations shows that you recognise and respect the CQC values and have thought about how to meet requirements.


And finally, think about how to structure your aims and objectives to include everything you want to say. For example:


Paragraph 1: A summary of what your service aims to do.

Paragraph 2: A little more detail about who you’ll help and how you plan to help them.

Paragraph 3: How you plan to support staff and build a strong team.


A statement of purpose: aims and objectives example


Here is an example of what your statement of purpose aims and objectives might look like. You can see that it’s written using the 3-paragraph format above.



“Home Care Agency For You aims to provide extraordinary care that is effective, safe, responsive and well-led, to clients in their own homes within the city of Bristol.

We aim to create a service that empowers our clients to make decisions and retain independence wherever possible. We know the importance of compassionate, respectful care, and we treat every client as an individual, building personalised care packages to meet their needs.

Our team will be made up of skilled, experienced, qualified staff who understand that it is a privilege to deliver care to our clients in their own homes. Home Care Agency For You will be a place that people love to come to work, with development opportunities and fair pay.”



Want to see some other examples of the statement of purpose aims and objectives? Take a look here and here.


Before you submit your statement of purpose, think about:


  • Are your aims and objectives realistic?
  • Are they aspirational enough?
  • Will they inspire your staff to deliver excellent care?
  • Would you be proud to display them on your wall or website?




Applying for CQC registration can be a lengthy and complex process. Good preparation improves the chance of your application being accepted without delays. The CQC recommends using technology to help you manage your systems and comply with regulations, which is why we designed our products to help you do just that.


As a home care provider, Birdie care management software can help you become more efficient, and can save you time and money (up to £12,000 per year!).

When it comes to your first CQC inspection in around six to 12 months time, there are a few things you should do to get prepared. Why not check out our guides and articles to help?


Learn more about the KLOEs: Safe, Effective, Well-Led, Responsive and Caring.

Sign up for our CQC preparation webinar