Birdie partners with Lottie to supercharge private client sourcing

We're excited to announce our partnership with Lottie, the UK's fastest-growing homecare marketplace, to help agencies build thriving private client businesses.
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‍The private client opportunity
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‍Private clients represent a transformative opportunity for homecare agencies, offering significantly higher returns and greater operational flexibility:

• Premium rates: Private client rates (typically £25-£38 per hour) far exceed Local Authority rates (£16-£22)
• Complete autonomy: Set your own rates, define services, and decide visit durations
• Financial security: Multiple revenue streams protect against council funding delays or changes
• Growth capital: Higher margins can be reinvested into agency development and expansion

Lottie's marketplace advantage
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‍Lottie connects providers with high-intent, self-funding families actively searching for care through the UK's most trusted platform:Market-leading performance:

• 600,000+ monthly users seeking care services
• 8.3% enquiry to care package conversion rate - industry-leading engagement
• 83% exclusive usage - families who only use Lottie during their care journey, giving partners access to audiences unreachable elsewhere

High-quality leads:
Lottie's marketplace generates a steady stream of qualified enquiries from families who are ready to invest in quality care, eliminating the time and cost typically associated with lead generation and client acquisition.
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‍Complete solution
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• Lottie partners get free access to Found's Basic CRM tier as part of their package - a specialist CRM platform built specifically for homecare providers
• Tools designed to help you attract, manage, and convert private client enquiries more effectively
• Support system built for the realities of running a care service

Why this partnership works
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‍"Birdie and Lottie are aligned in wanting to empower providers and improve outcomes for older adults," says Will Donnelly, CEO of Lottie. "While Lottie and Birdie focus on different parts of the care journey, we're united by the same mission: to raise standards across the sector and help older adults live well. That shared purpose – combined with our complementary strengths – is what makes this partnership so powerful. We both believe technology has a vital role to play in raising standards in care."

This collaboration addresses the core challenge facing homecare agencies: getting visibility in front of families at the right moment. Whether you're just starting to explore private enquiries or already building a private client base, this partnership provides:

• Immediate market access to families actively seeking care
• Professional tools to manage and convert enquiries efficiently
• Risk-free growth with capped costs and performance guarantees
• Sustainable expansion of your private client revenue stream

Getting Started

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‍Every Birdie partner is eligible for this exclusive offer. It's the easiest way to supercharge your private client growth, powered by the UK's most trusted platform for finding care.

Ready to transform your private client business?
Contact your Birdie representative to activate your Lottie partnership today.

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