Our CEO, Max Parmentier, is a bit of a whizz kid. With an impressive background that includes a stint at McKinsey, the UN and even pitching at the White House - he knows a thing or two about operating global businesses.
Still aged only 36, he founded Birdie in 2017 with the ambition to revolutionise the home care industry thanks to the use of innovative technology. Interviewed earlier this year by The Evening Standard, he explained that his venture into “agetech” was inspired by watching his ailing grandfather hating the care home where he spent his last days and wishing that there was a way he could have stayed in the home he’d once shared with his family. Max realised that technology could help elderly people receive better and safer care, whilst remaining for as long as possible in their own homes.
Birdie is a home care management software that enables home care agencies to digitise their care processes. This leads to reduced risks (care visits can be monitored in real-time, updated care plans are available instantly to carers reducing issues with medication) and a higher standard of personalised care (carers have more time to prepare visits in advance, care plans can be tailored according to individual needs).
The agencies benefit too as they are able to reduce the time they spend on admin and auditing (up to 8 hours per carer per week), which means they can spend more time caring, improving their overall care delivery standards.
Max also believes that the UK is the market that will lead the tech transformation of the social care industry due to the straightforward approach to regulation via the CQC, the wealth of health tech talent available as well as the general tech-savviness of families.
What's new at Birdie: November 2023
This month we launched one of our most highly-requested features, a brand new Message Centre that lets you send real-time updates to your Care Professionals, along with some exciting new Care Management and Finance tools!
Birdie Ranked Number 6 in the list of Fastest Growing Technology Company in the 2023 Deloitte Technology Fast 50 UK
Birdie ranked number 6 in the 2023 Deloitte UK Technology Fast 50, a ranking of the 50 fastest-growing technology companies in the UK. Rankings are based on percentage revenue growth over the last four years. Birdie grew 5435 per cent during this period.
Integrated Messaging for Care Agencies: What is it and its Benefits
Integrated messaging for care agencies emerges as a game-changer, fostering seamless collaboration and information delivery for care teams. This article unravels the essence of integrated messaging, its workings in the context of care, the compelling reasons behind its adoption, and the substantial benefits it bestows upon care teams. Additionally, a spotlight will be cast on one of the leading care management systems equipped with an integrated messaging tool: Birdie.
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