November 14, 2023

Birdie Launches In-app Instant Messaging 

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Birdie Launches In-app Instant Messaging 

The new service allows care managers to instantly communicate, coordinate, and audit all their messages to care professionals from one place.

London, UK - 14 November:  Birdie, the leading home health technology platform, has today launched Message Centre - a new messaging tool enabling care agency administrators to message carers directly through the Birdie app, coordinate care visits and streamline their entire auditing process. Like all of the Birdie platform features, this new feature has been created by the side of care providers, who provided essential feedback and recommendations for how the feature should work to best suit their needs.

Birdie’s Message Centre gives care businesses a centralised hub for communication, ensuring they can stay on top of conversations and audit their messages to care teams on the ground. This streamlined approach removes the potential for missed visits and loss of earnings due to last-minute rota changes.

Currently, the majority of care providers use a range of messaging tools - including email and whatsapp - to communicate important and time-sensitive updates to their front-line care professionals. This runs the risk of crucial updates easily slipping under the radar. 

Sara Alderson, Community Care Service Manager at Newcross who participated in Beta trials for the new feature, had this to say on how the tool had helped her and her care team: “Newcross has over 165,000 registered healthcare workers making us one of the largest workforce providers in the UK. Last year we delivered over 8.5 million hours of care across 830,000 shifts. We are at the forefront of using technology to disrupt that staffing model, not only by the products we bring to market but by partnering with organisations like Birdie who are trying to drive operational efficiencies across care providers. This new messaging functionality within the Birdie app helps to do that and ensures we continue to deliver excellent levels of care and helps ensure we meet our obligations under CQC requirements.”


A message sent in Birdie’s Message Centre can be clearly linked to a particular visit or client, making it easy for them to demonstrate responsiveness and personalised care when it comes to auditing and inspections. 

To protect the privacy of care professionals and care recipients, message notifications appear on a Care Professionals screen showing they have received a message. The message will be hidden to conceal any potentially sensitive information and only appear once the Birdie app has been opened. 

Max Parmentier, CEO and Co-Founder of Birdie, said,

Good communication is an essential part of maintaining satisfaction among care professionals - and is what ultimately leads to outstanding care. Yet, as care agencies grow, it becomes difficult to have complete visibility over the business, care professionals, and recipients. Too often, tools are not designed with care professionals in mind. Message Centre aims to change that, providing a solution which keeps care  professionals confident, and care businesses well informed.’


About Birdie 

Launched in 2017, Birdie is the leading home healthcare tech platform helping the care community deliver personalised care at home. On a mission to reinvent care, Birdie believes the elder generation should have vibrant and happy lives as they age in their own home. 

Birdie's all-in-one solution supports millions of care visits every month, equipping care providers with the tools they need to deliver better quality care and improve efficiency across most day-to-day operations. The B-Corp certified company was recently named as a top two Home Health Tech providers in the cohort of top 150 Most Innovative Digital Health startups by CB Insight in 2021. 

Birdie is headquartered in London and employs a team of over 100 employees.

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