February 13, 2024

How to recover from a crisis

Table of contents

Crises can emerge suddenly in homecare, presenting significant challenges for owners and registered managers of domiciliary care businesses. Whether it's the upheaval caused by a global pandemic, struggles with staffing shortages, or financial hardships, these crises have the potential to impact both the well-being of care recipients and the stability of care professionals' livelihoods.

This article delves deeper into five pivotal steps that can guide you in recovering from a crisis in the domiciliary care sector, emphasising the importance of digital tools and solutions to ensure a robust recovery.

Understanding the Scope of the Crisis

To initiate effective crisis recovery, the first crucial step is gaining a comprehensive understanding of the crisis's scope and the depth of its impact on your domiciliary care business. This involves delving into various aspects, including financial health, operational efficiency, and staff well-being.

Begin by scrutinising your financial records meticulously. Examine your income statements, cash flow statements, and balance sheets. Identify specific areas where the crisis has imposed financial strain. For example, during the COVID-19 pandemic, many domiciliary care businesses faced reduced revenue due to fewer care recipients seeking services and increased expenses for personal protective equipment (PPE) and infection control measures.

In addition to financial assessments, delve into the morale and well-being of your care professionals. Create a platform for open and empathetic communication to understand their challenges and concerns. The mental and emotional toll on care professionals during a crisis can significantly affect their ability to provide quality care.

Actionable Takeaway:

  • Conduct a comprehensive financial review, identifying areas where you can reduce unnecessary expenses.
  • Engage in open and empathetic communication with care professionals to assess their emotional well-being.
  • Implement changes in response to your findings, such as renegotiating supplier contracts or providing mental health resources for staff.

Strategic Operational Adjustments

During a crisis, adaptability is paramount. Embracing digital tools and solutions can empower you to make strategic operational adjustments that enhance the efficiency of your domiciliary care services, by saving time. One critical area where digital tools can play a pivotal role is adopting intelligent technology software that handles care management, rostering, finances, communication, and auditing.

These intelligent technology platforms enable care professionals to remotely manage and interact with care recipients, ensuring their well-being even when in-person visits are challenging. This is particularly crucial during crises when care recipients may be more isolated and vulnerable. For instance, imagine a care recipient with chronic health conditions benefiting from daily health check-ins and care updates via secure online platforms, ensuring their health status is closely monitored without physical contact.

Actionable Takeaway:

  • Explore intelligent technology platforms designed to streamline care management, rostering, finances, communication, and auditing. These platforms offer user-friendly interfaces for both care professionals and care recipients, facilitating efficient care coordination, secure communication, and remote monitoring.
  • Integrating these intelligent platforms into your services can significantly enhance care delivery, maintain safety during crises, and ensure continued support for vulnerable individuals.

We've created a list of the top 8 care management systems out there at the moment - read the full list here.

Financial Planning and Stability

Maintaining financial stability during a crisis is not merely a business requirement; it's a lifeline for sustaining your domiciliary care business. Developing a robust financial plan that includes cost-cutting measures and diversification strategies is the key to long-term viability.

Identify areas where you can reduce unnecessary expenses without compromising the quality of care. For example, renegotiate contracts with suppliers to secure better deals on essential supplies like PPE. Embrace digital tools to streamline administrative tasks, reducing the time and resources required for paperwork.

Actionable Takeaway:

  • Implement cost-saving measures such as renegotiating supplier contracts or optimising your administrative processes through digital tools. These actions will help preserve your financial stability and ensure the continued provision of quality care.

Always wanted to know if your agency is spending in the right places?

Try Birdie's Homecare Agency Cost Benchmarking Tool to see if you're spending more, less or the same than the average on everything from per-hour pay to travel time, if your profit margins per hour of care are beating your competitors and exactly where you need to make savings or efficiencies in order to improve the health of your business. Try for free today.

Supporting Your Caregivers

Care professionals are the heart of your domiciliary care business, and their well-being is instrumental in maintaining the quality of care, especially during a crisis. Taking proactive steps to support and motivate your care professionals is essential.

Provide emotional support by fostering an open and empathetic work environment. Encourage care professionals to share their challenges and experiences, and offer resources for stress management and mental health support, such as employee assistance programs.

Invest in training opportunities to upskill your care professionals, enabling them to adapt to evolving care practices and technologies. Digital learning platforms can facilitate ongoing training and development, ensuring that your team remains competent and confident in their roles.

Actionable Takeaway:

  • Organise 1-1s, anonymous feedback forums and team-building exercises to foster a supportive work environment that encourages open communication and offers resources for mental health and stress management.
  • Invest in team training to ensure your care professionals are well-equipped to handle changing care needs.

Article continues below this video

eMAR is difficult to get right. Harrison from Caring Forever discusses how Birdie has helped with his:

Rebuilding Trust and Reputation

Maintaining trust and reputation during a crisis is critical to your domiciliary care business's survival. Digital marketing strategies can be powerful tools to communicate your commitment to quality care and engage with the community.

Develop and utilise your website and social media platforms to share updates on safety measures, care success stories, and testimonials from satisfied care recipients and their families. Show transparency in your operations and crisis management efforts to build trust among your stakeholders.

Actionable Takeaway:

  • Implement a comprehensive digital marketing strategy that includes sharing updates on safety measures, success stories, and testimonials through your website and social media. Establish yourself as a trusted and transparent care provider to rebuild trust within the community.

Read also - Policies and Procedures in Health and Social Care

The path to recovering from a crisis in the UK's domiciliary care sector requires a well-thought-out approach. Owners and registered managers of SME domiciliary care businesses must begin by conducting a thorough assessment of the crisis's impact. They should then make strategic operational adjustments, prioritise financial planning, support their care professionals, and rebuild trust through digital marketing efforts. By taking these actionable steps, you can not only navigate the challenges brought about by a crisis but also emerge stronger, ensuring the well-being of both care recipients and care professionals.

Want to read more on this? Click the button below to read our article ‘How to mitigate risks in homecare'

Let us show you how birdie can help

You're the expert. You deserve home healthcare technology that motivates your team and helps you grow.

Join our mailing list

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.