Front & Center
Essential Tools for 2026
Data-driven calculators and maps to build your private-pay business case instantly.
Built for domiciliary care in England · March 2025
See exactly how to grow your homecare business — before your competition does.
Most agencies expand into the wrong area. Birdie's Business Growth Map uses homecare.co.uk listings, ONS population data, and council spend figures to pinpoint the highest-opportunity areas within reach of your team.
Winning Private Clients in 30 Minutes
A definitive 3-part masterclass delivering practical, immediately implementable strategies to grow your agency. All action, no fluff.
3 Video Lessons
1h 30m total runtime
3 Industry Experts
Rachel, Nicholas & Clementine
Class Syllabus
3 Episodes
Episode 1: Build an elevator pitch that works
Struggling to explain what makes your agency different? Join Rachel Cork to learn a simple 5-part formula. You'll build an elevator pitch that stands out, resonates with families, and wins new clients.
Speaker:
Rachel Cork, MME Account Executive at Birdie
Episode 2: Get your team ready for growth
Growth can stall if your team isn't aligned and ready to scale. Nicholas Lee will share a practical framework to get everyone on the same page, with clear goals that make growth a shared responsibility.
Speaker:
Nicholas Lee, Founder and Director of Care Business Advisors
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Episode 3: Make referrals work for you
Referrals should be your best source of new business, but are you leaving them to chance? Clementine Dugrand will show you how to build, manage and nurture a powerful referral network for a consistent pipeline of new clients.
Speaker:
Clementine Dugrand, Enterprise CSM at Birdie
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The Tactical Library
Deep dives across 4 strategic tiers to master the private-pay market. Follow the blueprint step-by-step.
TIER 1
Strategic Pivot
Capturing the mindset of the Agency Owner/Director who is ready to scale.
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TIER 2
Marketing & Lead Gen
Tactical how-tos for attracting adult-child researchers and professional referrers.
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TIER 3
The Product Hook
Connecting Birdie's specific tech features to the private family's core needs.
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TIER 4
Business Growth & ROI
For the Profit & Loss persona—Owners and Finance Directors.
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Domain Authority
Learn from the industry's best
Rachel Cork
Strategic Growth Expert
Birdie subject matter expert leading the charge on private-pay transition strategies for UK agencies.
Nicholas Lee
Team Operations Specialist
Birdie subject matter expert leading the charge on private-pay transition strategies for UK agencies.
Clementine Dugrand
Partnerships & Referrals Lead
Birdie subject matter expert leading the charge on private-pay transition strategies for UK agencies.