The Winning Private Client's handbook

Discover everything you need to build a thriving private client base. This handbook provides step-by-step strategies, templates, and real-world examples that will show you how to:

• Understand what private clients really want and how to exceed their expectations
• Create a pricing structure that maximises profitability while remaining competitive
• Build powerful marketing and referral networks that consistently generate quality clients
• Set up scalable operations that can handle growth without sacrificing quality
• Use data to make smarter decisions about your business future

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Who this handbook is for

This guide is specifically designed for:

• Domiciliary care business owners and managers looking to reduce reliance on council contracts
• Care providers who want to improve their financial stability and profit margins
• Established agencies seeking to grow their private client percentage
• New care businesses wanting to start with the right foundations for private work

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Why you need this handbook now

With Local Authority rates falling further behind the true cost of care (now £32.14 per hour according to the Homecare Association), private clients aren't just a nice option – they're essential for sustainability.

This handbook distills the expertise of the UK's most successful care providers who've already made the transition to profitable private client services. Instead of learning through costly trial and error, you'll get proven strategies you can implement immediately.

All of the content in these pages has been created from real-world experience, guided by members of the Executive Wing – Birdie's roundtable group for some of the UK's largest providers.

Download your copy today and take the first step toward building a more sustainable, profitable care business that's in control of its own financial future.

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