Grow your business

How to guide

Growth and recruitment

The 2026 homecare growth blueprint: transitioning to a sustainable private pay model

This 2026 blueprint shows care agencies how to transition to sustainable private pay through strategic positioning, digital marketing, technology infrastructure, and quality excellence. Includes 12-month roadmap.

Resources

Growth and recruitment

5 ways to prepare your homecare agency for success in 2026

How to guide

Operations

Optimise your digital front door: Google Business Profile for homecare agencies

Optimise your Google Business Profile to win more homecare inquiries. Practical guidance on setup, reviews, multiple locations, and local SEO.

Resources

Operations

Recipes for local authority success: top takeaways from the latest edition of In Flight

Resources

Growth and recruitment

Holding your own: 5 key takeaways from our new guide to local authority partnerships

News

Growth and recruitment

Birdie partners with Lottie to supercharge private client sourcing

We're excited to announce our partnership with Lottie, the UK's fastest-growing homecare marketplace, to help agencies build thriving private client businesses.