Grow your business

The latest how to’s and insights around homecare business recruitment, expansion and franchising from top industry experts.

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How to guide

Growth and recruitment

How to find the best areas to expand your homecare agency (using real data)

How to use local authority care demand, competition, and council spend data to identify the best areas to expand your home care agency — with a free tool.

Insights

Growth and recruitment

Average private homecare rates in the UK: how to price your services in 2026

What are average private homecare rates in the UK in 2026? Benchmarks, regional data, and a practical framework for pricing your services sustainably.

Insights

Operations

The end of the time-sheet: why measuring outcomes in homecare is the future of private care

Discover how measuring outcomes in home care transforms private pay retention, CQC performance and NHS commissioning. A practical guide for UK homecare agencies.

How to guide

Growth and recruitment

How to calculate your homecare hourly rate (with free rate calculator)

How to calculate a sustainable homecare hourly rate using the Homecare Association methodology. Free UK rate calculator with live regional benchmarks included.

How to guide

Growth and recruitment

The 4-step homecare sales process for private pay enquiries

A practical home care sales process for private pay: respond faster, convert more enquiries, and handle price objections with evidence. 4-step framework.

How to guide

Growth and recruitment

Beyond the GP surgery: building referral networks for private pay homecare in 2026

Build referral networks for care by partnering with solicitors, NHS discharge teams and wealth managers. A practical guide for homecare agencies growing private pay in 2026.

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