Show families how you deliver care

Help families see how your care works

Families want to know their loved on is in good hands. Explaining how you use Birdie builds that trust, can mean fewer calls to the office and helps you stand out from other agencies. We’ve written and designed the materials so you don’t have to start from a blank page.

What’s in the pack

- For your team: a one-page PDF of talking points for inductions, team meetings and assessment visits, so everyone explains Birdie the same way.

- For your website: three short videos, ready-written copy on how you use Birdie and the Family App, and family FAQs you can drop straight in.

- For families: a printable A4 leaflet covering how you use Birdie, how their data is kept safe and how to join the Family App.

- For social media: a five-slide “How we care” carousel and a six-slide Q-Score carousel, both as Canva templates.

Put your Q-Score to work

Your CQC rating may be years old. Your Q-Score benchmarks your service against CQC criteria across five key areas, which gives families a more recent picture of your quality. The pack includes an explainer video, a carousel and a website seal you update with your own score and date.

What you can do with it

• Brief your team in one page
• Add videos and ready-written family FAQs to your website
• Give families a leaflet at the assessment visit
• Post ready-made carousels with your logo on them
• Show your Q-Score with a seal that has your score and date on it

Who it’s for

Birdie partners: owners, registered managers and whoever looks after your website, social media or family communications. You don’t need a designer. To add your logo to the templates you’ll need a Canva account, and the staff talking points are ready to use as they are.