In Flight magazine: 2025 wrapped

What's In Flight all about?

This has been one of the most challenging years for the homecare sector.

The latest edition of In Flight magazine is all about helping you take control where you can. We’re reflecting on the best advice from 2025 and sharing the key areas where small, practical changes can make the biggest impact.

Inside this edition, you'll find:

• A quick self-assessment – to help you identify your agency's biggest strengths and gaps.
• A step-by-step guide – with concrete actions you can take to build a more resilient business.
• Real-world success stories – learn how other care providers are managing to grow.
• Birdie's ‘2025 wrapped’ – a look back at the key data and insights from the past year.
• An introduction to our Smarter Care Lab – your window into how we’re building the future of care technology.

Why you should read this edition

If you're running a care business, this magazine offers:

1. Practical, usable advice – learn which small changes create the biggest impact.
2. Wisdom from your peers – understand what thriving agencies are doing differently.
3. Plain English guidance – get clear visibility over your margins and build a team that stays.
4. A look to the future – see how new technology is being built to support your work.

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