In Flight magazine: recipes for local authority success

What's In Flight all about?

In Flight magazine is back with practical solutions for the biggest challenges in social care. The September 2025 edition tackles the complicated world of local authority contracts.

For many homecare providers, local authority work is the largest market opportunity, but it's also the greatest source of frustration. With a growing gap between the true cost of quality care and the rates on offer, it’s time for a new approach. This edition moves beyond the frustration to help you shift the conversation from low prices to quality partnerships.

Inside the magazine you'll find:

• A 90-day action plan - Five foundational steps to transform your relationship with your local authority.
• How to win contracts without lowering rates - Strategies to prove your value and secure the sustainable fees you deserve.
• Top tips from successful agency leaders - Real-world advice from Birdie partners like Kam Gill, managing director of Walfinch Oxfordshire.
• How to use data to get higher rates - Learn which metrics matter most and how to present them for maximum impact.
• The "Agony Aunts" section - Expert answers to tough questions, including how to handle being undercut on price and how to prepare for a Registered Manager interview.

Why you should download your free copy

If you're running a care business, this magazine offers:

1. Real, usable advice - Not theoretical ideas but steps you can take today
2. Wisdom from people who get it - Learn from other providers who understand your challenges
3. Plain-English guidance - No fancy jargon, just clear explanations of what really matters
4. A supportive community - Connect with other providers through the Flock platform
5. Helpful free tools - Like Birdie's cost checker that shows how your business compares to others

The magazine also has a bit of fun with a crossword puzzle for your coffee break, with a competition included...