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Report

Living in an ageing society: a generational study of how the UK prepares to get older

The average age of the global population is rising rapidly - but what is this ageing society set to look like, and what should the care industry do to prepare?

The average age of the global population is rising rapidly - but what is this ageing society set to look like, and what should the care industry do to prepare?

To find out, Birdie and CensusWide conducted a groundbreaking study of over 2,000 members of the British public, with findings including:

  • how we prepare for ageing physically, mentally and financially
  • what kind of care we expect when the time comes (and who we expect will pay for it)
  • how we view our responsibilities regarding the care of our ageing loved ones

The report pulls back the curtain on what the care sector should be preparing for in order to build successful, sustainable businesses in the short and long-term - yours to download for free.

Get the report

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The average age of the global population is rising rapidly - but what is this ageing society set to look like, and what should the care industry do to prepare?

To find out, Birdie and CensusWide conducted a groundbreaking study of over 2,000 members of the British public, with findings including:

  • how we prepare for ageing physically, mentally and financially
  • what kind of care we expect when the time comes (and who we expect will pay for it)
  • how we view our responsibilities regarding the care of our ageing loved ones

The report pulls back the curtain on what the care sector should be preparing for in order to build successful, sustainable businesses in the short and long-term - yours to download for free.

Read the report

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