Birdie's May Newsletter

May has brought a wave of new releases, resources and events designed to help homecare agencies plan for growth and deliver more person-centred care. Whether you're exploring new ways to win private clients, curious about how AI could support your care planning, or looking to sharpen your leadership skills this summer, there's something below for you.

✨ What AI-powered care planning could look like for your agency

SmartPlans is our AI-powered care planning tool, launching in June. It uses AI to draft personalised care plans from the conversations you're already having with clients and their families, capturing their preferences, routines and what matters most to them in their own words. The result is a richer, more person-centred care plan, built in a fraction of the time it usually takes.

Join the SmartPlans waitlist

💬 What partners are saying about SmartPlans

We've been running early trials with a small group of agencies. Here's what one of them had to say:

"SmartPlans elevate person centred care planning to a whole new level. By presenting the preferences and choices of people who use care services in their own words, it provides carers with a powerful insight into what truly matters to that individual."

— Mat Spinks, Director at Carol Spinks

🗺️ A free tool to spot growth opportunities in your area

Our new Business Growth Map helps homecare owners and leaders see where the demand is. Useful if you're thinking about expansion, opening a new territory, or sharpening your private client strategy.

Explore the map

🎥 Outstanding on a normal Tuesday: webinar recording

How do the best agencies build the kind of everyday consistency that earns Outstanding ratings? Watch our recent session on the small, repeatable habits that make the difference, with practical examples you can take straight back to your team.

Watch the recording

📊 The 2026 homecare AI survey

We're running the first study of how the homecare sector is really approaching AI: who's using it, who's holding back, what's working and what isn't. It takes under 10 minutes, everyone who completes it receives the full findings, and entries submitted by 12th June go into a draw for one of five £100 Amazon vouchers.

Take the survey

🔬 Under the Microscope: How we keep Birdie fast and reliable

Curious how we build care technology behind the scenes? In our latest video from the Smarter Care Lab, Cat (Product Manager at Birdie) walks through the work behind platform reliability, including 50% more capacity to handle growing activity, larger rosters loading up to 4x faster, and AI-powered testing that catches issues before they reach you.

Watch the video

☀️ The Leadership Lunch Club

A free four-part summer series for homecare directors and owners who want to lead with more clarity and confidence. Hosted by Alexis Neighbour, ex-Home Instead franchise owner turned care leadership coach, with small-group discussions and a chance to win a full day of bespoke coaching worth nearly £2,000.

Places are limited to senior UK dom care leaders, and we ask that you commit to all four sessions.

Apply for your place

🥗 Winning Private Clients: Brentford

Thursday 4th June, 11:30am–2:30pm | The Waterfront, Holiday Inn, Commerce Rd, Brentford TW8 8GA

Join us for another lunch event where we'll walk you through a proven 6-step plan for winning private clients, help you understand your digital buying journey, and give you time to craft your own elevator pitch. Includes lunch, networking, and take-home resources. Apply code BIRDIEWPC1 for complimentary access. Spaces are limited.

Register here

Want to talk?

If anything here caught your eye and you'd like to chat it through with our team, we're always happy to help. Whether you're exploring care management solutions or planning for growth, get in touch.

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