How to grow your homecare business through private clients

Ready to take more control of your financial future?

Rising operational costs, National Insurance changes, paper-thin council margins, and increasing regulatory demands – setting up and running a successful care business in this current climate is already set on hard mode.

If you're looking for a sustainable future that puts control back into your hands, then pivoting some or all of your service to private clients is worth investigating.

What you'll learn:

• Why private clients are essential for financial sustainability and how to calculate your ideal public/private mix
• How to craft a compelling value proposition that attracts private clients in your area
• Practical marketing strategies across multiple channels that won't break the bank
• How to build powerful referral networks with local professionals
• Techniques to meet the higher expectations of private clients while maintaining efficiency
• The operational foundations needed to scale your private client base without sacrificing quality

This webinar is perfect for:

• Domiciliary care owners and directors seeking greater financial stability
• Marketing and business development leads responsible for growth
• Care providers currently dependent on local authority contracts
• Established agencies wanting to increase their private client percentage

Whether you're just starting to explore private work or looking to expand your existing private client base, this session will help you build a more sustainable, profitable care business that's less vulnerable to external funding pressures.

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