Episode 2: Build a website that actually convinces new clients

The challenge: Getting found online is the first step. But if your website doesn't build trust and guide visitors towards making an enquiry, you could be losing potential clients who are ready to make a decision.

What you'll get from this session: We'll cover what potential clients are looking for, how to advertise your website in your local area to find potential clients, and how to structure your website to turn interest into action. He'll also help you avoid the biggest mistakes most care agencies make on their websites.

He'll cover:

• How to make your online and offline marketing work together
• A checklist of everything your website needs to turn visitors into enquiries
• Some quick, easily actionable, wins for care marketers

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About our guest expert: Alfie Jones is Managing Director of Cahoot Marketing. He started off in sales and marketing for a healthcare marketing agency before starting his own agency 15 years ago.

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Cahoot Marketing is an award-winning agency that works exclusively with the UK care sector, providing marketing consultancy, websites, branding, digital marketing and campaign management. Alfie has been a speaker at The Care Show three times, and Cahoot has an extraordinary team of marketers, copywriters, designers and experts dedicated to helping care businesses stand out.