Join experts in homecare digital marketing for three mini-webinars: all action, no fluff.
Dates: 13th November, 27th November, 11th December 2025.
Time: 10.30am-11am.
As a homecare leader, you need a strong online presence to attract clients. But finding the time to master digital marketing can feel impossible. Welcome to the Birdie Homecare Business School: Digital Marketing for Busy People.
In three 30-minute, straight-talking sessions, we’ll give you a plan to get your agency found online, turn website visitors into good enquiries, and build (and justify) a pricing strategy that helps you grow. Each session is led by specialists with deep experience in the homecare sector and in successful digital marketing, from Birdie, Cahoot Marketing, and Lottie.
We know the challenges you face, and we’re here to share clear, practical advice that you can put into action straight away.
3 free sessions, one each fortnight. Drop in, attend them all, or sign up now to get the recording.
Episode 1: Get found on Google in 30 minutes
13/11/2025 10:30 AM
Online, via Riverside
Potential clients in your local area are searching for homecare services near them. We'll cover how to make your business actually come up when they look, touching on SEO (search engine optimisation) and building a Google My Business profile, for Google Maps and more.
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Episode 2: Build a website that actually convinces new clients
27/11/2025 10:30 AM
Online, via Riverside
How do you make your website actually work for you? Alfie Jones, founder of Cahoot Marketing, will share a checklist for a website that actually convinces clients to reach out, tips for connecting online and offline marketing, and advice on avoiding the biggest mistakes care agencies make.
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Episode 3: Set the right rates and communicate your value
11/12/2025 10:30 AM
Online, via Riverside
How do you set your rates to be competitive, sustainable and fair? And how do you communicate that to potential clients? Tom Powell, Lottie's Senior Partner Manager, will share a practical guide to building a pricing strategy that works for your business.
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