Optimise your digital front door: Google Business Profile for homecare agencies

Your Google Business Profile (GBP) is a free and powerful tool that significantly impacts your visibility in local search results and on Google Maps.

Key actions:

• Claim and verify your profile: Ensure you have full control over your business information.
• Complete every section: Provide accurate and detailed information, including your agency's name, address, phone number, and opening hours.
• Select the right categories: Choose primary and secondary categories that accurately describe your services, such as "home health care service".
• Craft a compelling business description: Include keywords that potential clients might use, such as "live-in care," "dementia care," or "respite care," along with your location.
• Upload high-quality photos: Showcase your caregivers, office, and, with permission, satisfied clients to build trust and a personal connection. Don't use stock photos!‍
• Utilise Google posts: Share updates, news, and events to keep your profile active and engaging.

Managing multiple locations

Do you have one central office?

• Create one profile for your physical office address.
• Hide the address (select "No" for serving clients at your location).
• Use the "Service Areas" feature to list all the towns, cities, and postcodes you cover. This tells Google where you operate.

Do you have multiple physical offices?

• Create a separate Google Business Profile for each staffed office.
• Each profile needs a unique address and local phone number.
• Link each profile to a location-specific page on your website (e.g., youragency.co.uk/location-name).
• Gather reviews for each location on its own profile.

Key takeaway: Google's rule is simple: One profile per real-world, staffed location. Never create profiles for areas where you don't have a physical office.

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