How to support your care team tradeshow 2026 (test)
Building the right mix of people and technology has never mattered more. In a sector where AI and digital tools are reshaping how homecare is delivered, knowing what to invest in and who should lead it has never been more critical.
Birdie and Lottie are bringing together homecare leaders for a co-hosted dinner to help you navigate this new technology landscape:
"Building your digital dream team: who and what technology do you actually need?"
Date: Thursday 23rd April
Time: 6:00 pm – 10:30 pm
Location: 3-5 Great Scotland Yard, London, SW1A 2HN
What to expect
We’ll be hosting a focused discussion on the intersection of care and technology, offering practical perspectives on:
The CTO debate: Deciding if (and when) a homecare provider needs a dedicated technology leader to stay competitive.
AI & automation: Moving past the buzzwords to identify which technologies actually solve staffing and operational bottlenecks.
The future of data: How to use the information you’re already collecting to improve both clinical outcomes and your bottom line.
Perspectives from:
Max Parmentier (CEO, Birdie): On how integrated tech stacks are essential for scaling modern homecare.
Will Donnelly (CEO, Lottie): On the shifting digital expectations of families and how to meet them.
Mason Barendrecht (Director of AI, Systems & Digital, Hales): On the realities of embedding AI and digital infrastructure into large-scale care operations and what it actually takes to lead that transformation.
Join us for a fantastic evening of valuable insights and networking with fellow homecare leaders.
How Birdie and Lottie work together
Birdie and Lottie both understand the challenge homecare providers face: embracing technology without losing sight of what matters most – quality care.
Birdie acts as a technology partner for homecare providers, offering not just software but strategic guidance on using technology to grow sustainably. Our team includes technical experts who understand both care and technology.
Lottie Care brings deep operational expertise in delivering outstanding care while managing the practical realities of running a modern homecare business.
Together, we're exploring how homecare providers can access the technical expertise they need, whether that's through hiring, partnering, or building capability, to thrive in an era of rapid technological change.
If you are a customer of either provider then please contact your Customer Success Manager to discuss how you can leverage our partnership.
I had an amazing time at this event! I left feeling inspired and equipped with so much valuable information on how to scale my homecare business and successfully attract private clients.
How homecare agencies see ROI with smart technology
The Birdie platform and app is more than just 'all-in-one' - it uses the power of data to give you insight and automation, so it’s easy to make smart decisions and act on them. You"ll:
Key features:
Not just fix medication problems, you’ll spot them instantly
Know where you stand with the CQC…before the CQC does
Know where your business is performing best, so it's easy to grow
