Investment

Birdie raises $11.5million (£8.2m) led by Index Ventures, to reinvent care for older people

Birdie raises $11.5million (£8.2m) led by Index Ventures, to reinvent care for older people 



Birdie’s intuitive app-based solution is its first step in building a uniquely intelligent and integrated technology that will connect all aspects of health and care for older adults.

Team of people stand in office, in front of radical candor poster, wearing grey birdie jumpers. There are beanbags in the forefront
The Birdie Team


London, May 12th 2021: Birdie, the caretech reinventing care at home, today announces that it has raised $11.5 million (£8.2m) led by international venture capital firm Index Ventures and with participation from Kamet Ventures. The investment will be used to scale the business and invest in product innovation.


In the UK and across the world, there is a social care crisis. The traditional care system is outdated and inefficient and, with more people living longer than ever, it can’t cope. The number of people over 65 will double by 2050, and while people are living longer, they are falling sick at the same age. This increases pressure on an already strained care system, in which 25% of the UK’s home care providers are on the brink of bankruptcy and local authorities in England will face a £4.4bn funding gap by 2023.


Birdie is addressing this crisis by reinventing care for older people, partnering with care providers to support the ageing population in living healthily and happily at home for longer. Birdie’s intuitive and easy to use app is the operating system for care providers to efficiently deliver more coordinated, personalised and preventative care. 


With Birdie, the care community can plan and assess care as well as support its delivery. Caregivers decrease time spent on non-critical work like admin, freeing them up to spend more time face-to-face with their care recipients. It also saves them money and allows carers to more easily communicate and share information with an older person’s other care providers, health practitioners, and their families. A SaaS-based solution at its core, Birdie aims to become the technology hub for personalised, preventative care at home.


CEO Max Parmentier founded Birdie after experiencing his own frustrations with the care system. He watched his grandfather struggle with the impact of life in a care home, but lacked any other care option. In 2017, he partnered with venture builder Kamet Ventures to fix this problem and set up Birdie. 


Since then, Birdie has partnered with almost 500 providers across the UK, and now supports more than 20,000 older people every week. In the past 12 months, Birdie has seen six times growth in the number of older people it supports and more than 3,000 family members now turn to Birdie each week for peace of mind about their loved ones. Birdie is also piloting innovative care models such as partnering with the NHS to identify Covid-19 symptoms, building polypharmacy AI models, and helping Nottinghamshire health authorities to detect early warning signs of patients’ health risks.


The funding announced today will be used to power Birdie’s next phase of growth in the UK as the company scales to meet rapidly growing demand among the care community. Birdie will also invest in product innovation, creating new features to address customer requests.


A B-corp certified social enterprise, Birdie stands out with its ambitious social mission and its commitment to spearheading a progressive company ethos. Birdie practices ‘radical transparency’, including making all salaries transparent, and its distributed team works asynchronously to maximise staff flexibility and equity. Birdie takes its responsibility to society and the environment seriously - including by its team volunteering in the local community during office hours and offsetting all its emissions. It has been recognised by numerous awards including for having the best SME culture in the UK.



“Right now, the $1tn elderly care market is woefully underserved, even though it’s growing 8% per year. The care system is at breaking point and many older people aren’t getting the care they deserve." 

“We believe the future of care for older people should be helping them to live at home for as long as possible through the delivery of personalised and preventative care. Birdie is already the partner of choice for caregivers up and down the UK, and this funding will help us rapidly increase the number we partner with and what we can offer them - meaning more people benefiting from more affordable, quality care. We’re proud of our mission and the values we embody to pursue it.” 

CEO and Co-founder Max Parmentier



"Our ageing society and increasing healthcare costs require us to rethink the way we care for frailer populations like the elderly. Technology gives us the tools, as the care sector has remained widely paper-based and is ripe for disruption."

“By investing in caretech with Birdie, we are investing in solving the daily challenges of the care community. We firmly believe in Birdie’s vision to make care more personalised and more preventative so that older people can age at home longer, healthier and happier. We’ve been impressed by Birdie’s traction and the calibre of its team, and are very excited to embark on this journey with them.”

Stephane Kurgan, Venture Partner at Index Ventures



“Birdie has delivered from day one as a strong technology partner for our Group. Our values and aspirations are closely aligned and Birdie is transforming the way we deliver and monitor our care, with more than 30,000 visits channelled every month through their platform.”

James Deeley, Chief Executive of Alina Homecare


Like what you see?

💥 We're growing, check out our vacancies here

Interested in learning more?

In   Follow us on LinkedIn

🐤   Follow us on Twitter

L   Check out our blog

fFollow us on Facebook