Webinar / Marketing

Beyond COVID-19: How to market your home care business - useful links and resources from our recent webinar


At Birdie, we’re dedicated to helping home care providers to deliver the best care - to help us reach our goal of improving the lives of 1 million older adults by 2023. Never before has our mission been so important. And that’s why, in light of COVID-19, we’ve been running regular webinar sessions, to help care providers to access the information they need to deal with the challenges that lie ahead. 

The impact of COVID-19 has left many home care businesses with a rollercoaster of implications. From client contracts to rising costs of PPE, there’s never been a more important time for care businesses to future proof their business. Many care businesses may feel that marketing their agency is not important/they do not have time, when in fact investing a little time would reap rewards for their business.


We were delighted to welcome Tobi Alli-Usman, founder of Smooth Digital, a marketing agency that specialises in helping home care businesses, to give his expert advice on how agencies can put in place new marketing strategies post-lockdown.


Missed it? Watch a replay of the webinar here:



Meet the speaker:

Tobi Alli-Usman is the founder of the specialist care sector online marketing agency, Smooth Digital. He works with some of the most successful care home and home care providers in the UK, and has become the UK’s leading figure for online marketing in the sector.

Tobi works closely with care sector senior management and directors, helping solve their marketing and business growth challenges. His input into their businesses has generated consistent flows of high-quality inbound leads, which ultimately convert into profitable clients and new staff.

As a result, Tobi is regularly invited to speak at all major care sector conferences and exhibition events across the UK including: The Care Show, The Residential and Home Care Show and The Care & Nursing Home Expo. You can catch Tobi on his weekly video podcast Tea With Tobi, where he and co-host discuss and share growth strategies for the sector.


During the webinar we mentioned some important links and resources, that you can find here:



We also mentioned our brand new service at Birdie, exclusively for out partner agencies. We’re developing a new service for our partner agencies as we know that creating a website can be difficult. It’s a time consuming process and making it stand out is even harder. So, we decided to help! 

Our new service means we can create a beautiful looking, fully SEO optimised website for our partner agencies, that will be constantly updated to help you stay at the top.

We’ll also give you full access to reporting and data, plus you’ll have the ability to make changes quickly, whenever you need to, and the best bit is that it’s super easy as we use a really straightforward platform for hosting websites. 

If you’re interested in a new website and you’re a current Birdie partner, drop us an email here, or get in touch with your account manager!